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Great, your contains between 70 and 320 characters (spaces included). A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results.

Ensure that all of your web pages have a unique meta description that is explicit and contains your (these appear in bold when they match part or all of the user’s search query). Check your Google Search Console account (Click 'Search Appearance', then 'HTML Improvements') to identify any issues with your meta descriptions, for example, they are too short/long, or duplicated across more than one page. Allows you to add a description to an image. Since search engine crawlers cannot see images,. Praxis Program Victoria. Alternative text also helps makes an image more likely to appear in a Google image search and is used by screen readers to provide context for visually impaired users. It looks like you're missing alt text for several images on your page. Check the images on your website to make sure accurate and relevant alternative text is specified for each image on the page.